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Sony and Ericsson - Words | Case Study Example
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Sony Ericsson Marketing Mix
Sony Ericsson also said that certain component shortages for popular midprice phones had also contributed to modest unit-sales growth in the first quarter. A low profit expectation is common in the first quarter — the slowest time of year for phone sales after the Christmas shopping season. The same can be expected from Nokia and Motorola might even lose its third place position as a mobile phone maker.
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Ericsson was established in and was a major player in the telecommunications equipment and related services to mobile and fixed network operators worldwide with presence in countries. Shareholders of Ericsson wanted a sell-off. Sony was also making losses in its mobile phone business.
In , this decision was rated as the fifth best management decision by Sunday Business. The strategy was to target a specific product portfolio and not look at providing various types of mobile phones across various price points.
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In the third quarter of , the Walkman phones were launched. The impact was visible in the subsequent quarter itself in terms of increased volumes, sales, and net income for the company. Similar to its success with its camera phones in , Sony Ericsson reported a