Essay about brand loyalty

Find Another Essay On Brand Loyalty and the factors affecting it

The research will. It is possible, however, to surmise specific information about brand loyalty and how this manifests in different parts of the world. As such, the literature study serves to inform various aspects of the investigation to be conducted, while also confirming the necessity of more specific studies in this regard. Liao et al. Future of Marketing: Brand Loyalty report on marketing described an ongoing paradigm shift from the old 4P model of marketing, to a newer model based on relationship marketing.

The report describes how evolving trends in business such as "the globalization of business and the evolving recognition of the importance of customer retention and marketing economies and of customer relationship economics, among other trends, reinforce the change in mainstream marketing" Gronroos. Positioning and Brand Loyalty: Sports events usually include activities like conferences, fundraising, exhibitions, promotions, product launches, social events, and others. During such events, event organizers have several responsibilities including developing event sponsorships, budget organization, collateral management, marketing, and venue management.

BMW is famous of producing quality products but its high prices hold it from expanding sales.


  • kite runner redemption essay questions.
  • bourgeois and proletarians essay;
  • visual analysis essay structure;
  • statistics research project.
  • Similar Essays.
  • southeastern university application essay.
  • Our Services.

Under This segment is growing since men in this category look for a cheaper alternative means of transportation and for recreational purposes. Harley is to produce high quality, safe bikes, with radical styles and provide them at reasonable prices to build up brand loyalty. These customers account for a great market chunk and, therefore, provide an opportunity for Harley, which is to provide them with safe, high performance, good quality bikes to increase brand loyalty and succeed in this segment.

Over Motorcycle lovers still want to ride Harleys when they are above 50 years of age but they now look for more comfortable, easy to use bikes. Harley is to provide them with both of them in order to penetrate this market. Harley Davidson produces only heavyweight motorcycles with engine displacements of cc or greater that are categorized into touring and cruiser motorcycles.

Touring motorcycles are designed for long distance riding and feature many car like features i. Cruisers are styled after early motorcycles and are the kind most often associated with Harley. They provide a very low profit margin because of their low prices used as a means to attract young customers. It is also to offer a guaranteed resale value that most Japanese firms are lacking , offer a high quality after sales service and, therefore, build up its brand loyalty.

This category includes a new line of riding and fashion apparel bearing the Harley Davidson insignia. These products are distributed to Harley retailers and outlets in the retail clothing market. Harley is to provide a wide variety of stylish products and aggressively market them.


  • the secret life of james thurber essay summary.
  • voices from slavery essay.
  • Post navigation;

Financing Services. Harley due to its lack of capital, avoided forming its own subsidiary providing financing services something that Honda and Kawasaki have already done. Harley is to offer a wide variety of flexible plans to meet this great opportunity that arose due to inflated prices of motorcycles and willingness of people to use credit lines as a way to improve their standard of living.


  • gasification phd thesis;
  • writing methodology section dissertation.
  • Check out how Homeworkfor.me works.
  • Brand Loyalty Essay.
  • decomposition of copper carbonate coursework.
  • Brand loyalty depends on brand elements – The WritePass Journal : The WritePass Journal;
  • Essay About Brands!

The size of its market share provides an opportunity for Harley to exploit. Its customers are the most loyal of any other brand and its products have great reputation. Foreign markets are growing very fast because customers there are obsessed with Harleys quality and safety bikes and provide a great opportunity for Harley to exploit. The main problem is Harleys limited production capability, putting customers in a waiting list for a couple of months. To succeed here Harley is to create good customer ties, provide after sales service, build up its customer loyalty, expand its distribution network, and modify its products to meet local customer needs.

Decision The first alternative is based on the idea that Harley should capitalize on its current reputation and success by rapidly increasing demand, and by expanding its product line to include all kinds of bikes. This will enable Harley to match its competitors i. This would also create major problems since increased quantity will destroy Harleys good reputation of producing safe, high quality, high performance bikes, thereby decreasing brand loyalty.

Also, Harley is to produce lightweight, sport, and heavyweight motorcycles and that is to require additional capital that the firm is lacking. Honda and Kawasaki demonstrated well that effect since their market shares decreased significantly. Alternative 2 calls for an expansion of the accessory line that is experiencing an increasing demand.

The main focus of Harley will be on men it is to provide lower priced, high quality, safe, stylish products to its customers. Harley is to try to maintain its brand loyalty, good quality, after sales service, and strong customer ties all major competitors are lacking these keys to success. The major drawbacks here are Harleys plan to pay equal emphasis on both domestic its leading position here gives the firm a competitive advantage over its foreign competitors and foreign markets. Since Harley is unable to meet demand for its products, and modify its products to meet local demands, it is to fail in succeeding in the foreign markets while loosing out in its high revenue producing domestic market.

Also, more capital is needed since Harley is to create its own financing Subsidiary company. Alternative 3, which is the one that I recommend, capitalizes on Harleys strengths. The company is to guarantee a high resale value and provide good after sales service. Also its decision to stay with FMCO financing gives the company an additional financial advantage to be used in targeting specific marketing niches. Customers under 30 years of age are to be provided with safe, stylish, high quality products at reasonable prices, thereby increasing brand loyalty.

Safety issues are not being focused by the Japanese and that gives Harley a competitive edge here though they can provide their products at lower prices. Customers from 30 to 50 years of age are to be provided with high performance, safe products, building up Harleys brand loyalty that is considered the strongest, especially in the domestic market.

You will learn how your paper should be composed. Good luck with your marketing essay!

Brand and Brand Loyalty Essay

January 4, Show all. Published by Dr Projects Essay at January 4, Categories Dr Projects Essay. Topics on Consumer Behavior Explain how companies create customer-centered businesses. Describe how customer-centered businesses impact the consumer decision-making process. Describe what activities you would follow to find qualified buyers for US Products. What channels do you know through which customers can be found? What are the features, advantages, and benefits of a new product idea in marketing?

Related Documents:

Recent changes and how they impact the retailer Zara in the UK. What are impacts of e-marketing on influencing consumer decisions?

Brand Loyalty

What are differences between female marketing and male marketing? Sports marketing research paper about tourist destinations. Language as a stumbling block in international marketing. Is marketing unethical, as it seeks to create the need to consume more, rather than responding to what consumers want and need? What are differences in consumer behavior in the US and China?

Pin on IELTS Writing Task 2

How can a company boost customer loyalty? How does globalization influence consumer behavior? How can consumer behavior be changed with the use of social media? Marketing Essay Topics: Planning and Forecasting Describe what tools are used to make effective marketing decisions. What will be the consequences of the current marketing mix strategy implemented by Emaar in the UAE? How can a SWOT analysis help companies maximize their marketing strategies?

Discuss the goals and expected outcomes of the organizational function of the chosen company. What role does marketing play in the overall strategic planning process? In your essay, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or services. Explain the importance of having a global perspective and an international marketing task, and the stages of involvement.

Marketing strategies for breast cancer drugs and their possible results. Strategies for chiropractic services and personal injury marketing. Traditional and new approaches to the process of advertising in the domain of healthcare.

Homework for me

How can a strong market monopoly be broken through? Topics on Internet Marketing What are the benefits of the advanced strategy case of Blue Ocean Strategy in online marketing? Using online advertising and electronic word-of-mouth with destination marketing for millennial tourists. How do the fundamentals of marketing influence internet marketing?